The Evolution of Search & the Customer Journey
The Search function has evolved dramatically since the 10 blue links. Google has distinguished itself from the competition and became…
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In Search of Meaning: Why Do We Search for Everything on the Internet?
At least 8.5 billion Google searches are done per day. Hey, you have probably done several searches today, even to…
4 Holiday Shoppers You’ll Meet This Christmas Season & How to Deal with Them
Ho, ho, ho! The most wonderful time of the year, also known as the Mariah Carey season, is almost here!…
Top 9 Q-Commerce Predictions for the Next Decade
Q-commerce came into our lives with the COVID-19 pandemic. It is growing steadily and is anticipated to grow by 24%…
How Can You Measure Customer Engagement?
In our last two blog articles, we discussed the significance of customer engagement and the different types of strategies you…
The Quick Commerce Business Model
Quick Commerce, or Q-commerce, is one of the most significant industry developments that came out during COVID-19. In 2021, Q-commerce…
5 Different Types of Customer Engagement Strategies
We’ve already talked about the significance of customer engagement for your business. In a nutshell, it is basically what makes…
A Case of Sporting Goods Part IV: Winning Strategies for the Basket Page & Cross-Channel Messaging
It’s here, the final chapter of A Case of Sporting Goods. So far in this case study series, we’ve examined…
A Case of Sporting Goods Part III: Winning Strategies for the Category & Product Pages
Previously in A Case of Sporting Goods, we’ve discussed the current state of the market and went over the homepage…
Why Is Customer Engagement Important?
It’s essential to provide an enjoyable shopping experience from the beginning to the point of post-purchase to encourage the customer…
A History of eCommerce & What the Future Holds for eCommerce
eCommerce has become as much a part of most people’s lives as retail shopping was 20 years ago, especially with…
A Case of Sporting Goods Part II: Winning Strategies for the Homepage & Search
In the last article of the series, A Case of Sporting Goods Part I, we examined the current situation of…