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6 Ways AI Can Benefit eCommerce Businesses

Once only a crazy plot device in science-fiction, Artificial Intelligence technology is an inseparable part of daily operations for any…

18 January 202218 January 2022

Segmentify has been helping the top eCommerce brands create the best personalised shopping experience for over eight years. These leading…

11 January 202211 January 2022

People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing to enhance consumer attitudes…

5 January 20225 January 2022

Before COVID-19, the beauty industry (skincare, colour cosmetics, hair care, fragrances, and personal care) was an industry where consumers were…

20 December 202120 December 2021

The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We saw new trends rise…

16 December 202116 December 2021

After the boom of online shopping and eCommerce in 2020, retailers had to face some severe problems and challenges in…

7 December 2021

Booking.com, Trivago, Airbnb, Skyscanner are all online travel websites that faced a lag during the height of the pandemic; however,…

3 December 20213 December 2021

Christmas is truly a wonderful time: Decorations, trees with ornaments, and Christmas music everywhere. Who doesn’t like the smell of…

30 November 202130 November 2021

Online schools, home offices and staying at home longer than usual resulted in people becoming more online over the past…

25 November 202125 November 2021

Even if you’re selling something as essential as water, you have to know where your customers are, lest they might…

23 November 202123 November 2021

In 2021, a successful marketer should be aware of what their customers actually “do”, along with what makes up their…

19 November 202119 November 2021

The goal of an eCommerce store is pretty straightforward: Get your customers to purchase things. So how do you ensure…

17 November 202117 November 2021