3 Tips and 3 Campaigns for a Successful Category Page

3 min read

If you’re running an online store, you’re most likely familiar with the fact that your category pages are not the pages you reap the most benefit from. But they’re an inevitable part of every customer’s journey, and if operated cleverly, they have the power to increase your online sales significantly.

Category pages mainly serve to one purpose: Better UX. And that’s why they tend to get overlooked by a lot of ecommerce professionals. However they are the one single page, which almost every single one of your customer comes across with. Other than easing your customers’ journey significantly, category pages can manoeuvre their ways to your checkout success page, too, with few simple optimizations.

3 Quick Tips for a Converting Category Page

1. Product Image Photography – The images of the products that are displayed on the website needs to be consistent and thorough. One image from a garden view and another from an inside photo shoot would decrease the professionality of your website. Instead try having all products photographed in front of a similar background and with similar angle shoots to attain consistency. Here’s everything you need to care for image optimization on your website.

2. Use of filters – To help your visitors find what they are looking for you need to first help them narrow down the pool and push them down the conversion funnel. You can achieve results with filters. If all your visitor wants is a cocktail dress, let her select formal dresses from the filters, add some color preferences to it and bam, you will lead her to her dream dress in just seconds. And she’ll most probably end up purchasing that dress. The funnel almost never ends on your category page, but it goes through it almost every time!

3. Have a clear CTA – Add fast “Add to Cart” buttons or clear guides to what to do next to walk the customer through your conversion funnel. As for your CTA buttons, don’t get too fancy with wording. Instead keep it as simple as possible.

What Do We Offer for Your Category Page?

After you’re done optimizing your category page

Rock your recommendations by using our very own Category Rocks

Our Category Rocks algorithm is specifically developed to optimize your category page, and increase your conversion rates. It is personalized for each of your visitors, and uses machine-learning to calculate the most appealing products to each one of them. It relies upon various factors including product views and purchase rates to come up with the most relevant product recommendations.

We highly recommend you to use the category page widget at the very top of your category listing to increase your impression rates and clear the path for your customers.

Use Brand Products, because everyone has their favorites

Especially useful for crowded marketplaces, our Brand Products campaigns will put an order to category pages, that could been easily over-complicated otherwise.It intelligently recommends a combination of most viewed and most purchased products of the brand that your customer is viewing.

Last Visited campaigns are the safest of them all, and they work

If your customers are on the Category Page, they’re already halfway down the funnel. By displaying the products they recently viewed, you just need to speed to up the process and lead them down the funnel. Last Visited campaigns hardly ever fail, because other than the fact our intelligent engine is keeping track of every single online behavior of your customers, these are the products that they have already clicked on and showed interest in before!

We suggest you place the Last Visited campaigns on the bottom of your Category Pages. They will work like an exit-intend preventer. If your customer has scrolled all the way down without clicking on a product, reminding them about the products they already like will definitely do the deed.

Strengthen your hand with Segmentify filters

On your recommendation campaigns, you can use as many filters as you want. Use this power to segment your category campaigns for each of our category and product listing pages to show your customers the exact products they’re looking for. For example, for shoe-shoppers, create a Last Visited campaign on your All Shoes Page and take it to the next level by adding the same widget to one of its child pages like Snickers Page. After all, in ecommerce, there’s no such thing as enough extra push!

 

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