About Segmentify

What is Segmentify?

Segmentify is an eCommerce personalisation platform that helps online retailers to optimize their conversion rates by enabling them to deliver a unique shopping experience for each visitor.

Murat Soysal

Murat Soysal


Our Vision

Today, online stores struggle with converting their visitors into paying customers. On average, the global eCommerce conversion rate is 2.95%. High customer acquisition costs (CAC) and low profitability due to low conversion rates continue to be two of the most crucial issues for online retailers.

Segmentify ’s vision  is to create a better online shopping experience personalised for each visitor and increase the conversion rates for online retailers.

Our goal is to help online retailers optimize conversion. We create a unique online shopping experience that is relevant to each visitor by utilizing advanced machine learning technology. A unique online shopping experience comes from making each shopper feel special and engaging with them individually. Hence, we disprove the traditional ‘one-size-fits-all’ approach.

About Segmentify

Segmentify named as one of the top machine learning companies by Forbes

Forbes named Segmentify as one of the top machine learning companies to watch in 2018. The list of 25 machine learning startups are based on an analysis of their ability to attract new customers, current and projected revenue growth, patents’ current value and potential, and position in their chosen markets. Segmentify is proud to be named in this article!

Why Segmentify?


Super Easy Integration & Onboarding

Just plug and play! Segmentify can be integrated with any online store in just 1 day by adding a single line of JS code – no IT team required. Personalisation campaigns go live on the 2nd day and 10% additional revenue is generated within 2 weeks.

Easy to Use

Easy to Use Web-Application

The platform is designed and developed with modern web technologies. It is scalable and very intuitive. After logging in, you can create and optimize campaigns very easily; monitor any online store’s performance easily without any dependency on IT team.

Cutting Edge Technology

Cutting Edge Technology

The advanced recommendation algorithm that enables accurate personalisation is based on the PhD studies in machine learning of Murat Soysal– one of the two co-founders and CEO of Segmentify.

Segmentify’s primary differentiation point is replacing current traditional approaches based on bulk and batch processing with a real-time approach, which is responsive to trend changes. Our segmentation algorithms handle each visitor one-on-one and in real-time.

Due to seasonality and the campaign-oriented marketing nature of eCommerce, trend changes are very common. Our real-time personalisation algorithm is responsive to these fluctuating trends surpassing the conventional, one-time-only customer analysis.

Our technology enables online retailers to recognize and engage with each shopper – one at a time, in real time and at scale – to deliver the most relevant experience and make individualized product recommendations.

Customer Services

Excellent Customer Services

We are very keen on providing our customers all the help they need. Our Onboarding and Customer Success teams are always ready to help and enable you to get the most out of the platform.

Milestones for Segmentify


June 2021

New Big Feature: Personalised Searchandising


December 2020

New Product Launch: Smart Segmentation


December 2020

New Podcast: eCommerce Growth Show Brasil and USA


November 2020

New Big Feature: Search Insights


October 2020

New Podcast: eCommerce Growth Show Adriatic


October 2020

New Integration: Klaviyo


March 2020

New Podcast: eCommerce Growth Show


June 2019

New Product Launch: Search Personalisation


April 2019

EY Entrepreneur of the Year Finalist


March 2019

New Integration: BigCommerce


February 2019

Launch of Segmentify V3: Replatforming with modern web technologies and high scalability


November 2018

New Product Launch: Personalised Push Notifications


September 2018

Partnership with Nitrosell


September 2018

Shopify Insights App Launch


August 2018

Segmentify Named as one the top machine learning companies by Forbes


August 2018

New Product Launch: Personalised Emails


August 2018

Office launch in London


June 2018

Investment from Esor


October 2017

Post-seed investment from ACT Venture Partners


July 2017

More than 100 customers from 10 countries


June 2017

Office launch in Dubai

Top 10

April 2017

Top 10 in Seedstars Global Competition


May 2016

Seed Investment from ACT Venture Partners

Berlin and Paris

February 2016

Office launches in Paris and Berlin

First Customers

November 2015

Microsoft Solution Partner


September 2015

Startupbootcamp Accelerator Program

First Customer

January 2015

First two customers

First Investment

November 2014

Angel Investment by BUBA


April 2014

Idea was born