What is Segmentify?
Segmentify is an e-commerce personalisation platform that helps online retailers to optimize their conversion rates by enabling them to deliver a unique shopping experience for each visitor.

Murat Soysal
Co-founder
Our Vision
Today, online stores struggle with converting their visitors into paying customers. On average, the global e-commerce conversion rate is 2.95%. High customer acquisition costs (CAC) and low profitability due to low conversion rates continue to be two of the most crucial issues for online retailers.
Segmentify ’s vision is to create a better online shopping experience personalised for each visitor and increase the conversion rates for online retailers.
Our goal is to help online retailers optimize conversion. We create a unique online shopping experience that is relevant to each visitor by utilizing advanced machine learning technology. A unique online shopping experience comes from making each shopper feel special and engaging with them individually. Hence, we disprove the traditional ‘one-size-fits-all’ approach.
Segmentify named as one of the top machine learning companies by Forbes
Forbes named Segmentify as one of the top machine learning companies to watch in 2018. The list of 25 machine learning startups are based on an analysis of their ability to attract new customers, current and projected revenue growth, patents’ current value and potential, and position in their chosen markets. Segmentify is proud to be named in this article!
Why Segmentify?

Super Easy Integration & Onboarding
Just plug and play! Segmentify can be integrated with any online store in just 1 day by adding a single line of JS code – no IT team required. Personalisation campaigns go live on the 2nd day and 10% additional revenue is generated within 2 weeks.

Easy to Use Web-Application
The platform is designed and developed with modern web technologies. It is scalable and very intuitive. After logging in, you can create and optimize campaigns very easily; monitor any online store’s performance easily without any dependency on IT team.

Cutting Edge Technology
The advanced recommendation algorithm that enables accurate personalisation is based on the PhD studies in machine learning of Murat Soysal– one of the two co-founders and CEO of Segmentify.
Segmentify’s primary differentiation point is replacing current traditional approaches based on bulk and batch processing with a real-time approach, which is responsive to trend changes. Our segmentation algorithms handle each visitor one-on-one and in real-time.
Due to seasonality and the campaign-oriented marketing nature of ecommerce, trend changes are very common. Our real-time personalisation algorithm is responsive to these fluctuating trends surpassing the conventional, one-time-only customer analysis.
Our technology enables online retailers to recognize and engage with each shopper – one at a time, in real time and at scale – to deliver the most relevant experience and make individualized product recommendations.

Excellent Customer Services
We are very keen on providing our customers all the help they need. Our Onboarding and Customer Success teams are always ready to help and enable you to get the most out of the platform.
Milestones for Segmentify
December 2020
New Product Launch: Smart Segmentation
December 2020
New Podcast: eCommerce Growth Show Brasil and USA
November 2020
New Big Feature: Search Insights
October 2020
New Podcast: eCommerce Growth Show USA
October 2020
New Integration: Klaviyo
March 2020
New Podcast: eCommerce Growth Show
June 2019
New Product Launch: Search Personalisation
April 2019
EY Entrepreneur of the Year Finalist
March 2019
New Integration: BigCommerce
February 2019
Launch of Segmentify V3: Replatforming with modern web technologies and high scalability
November 2018
New Product Launch: Personalised Push Notifications
September 2018
Partnership with Nitrosell
September 2018
Shopify Insights App Launch
August 2018
Segmentify Named as one the top machine learning companies by Forbes
August 2018
New Product Launch: Personalised Emails
August 2018
Office launch in London
June 2018
Investment from Esor
October 2017
Post-seed investment from ACT Venture Partners
July 2017
More than 100 customers from 10 countries
June 2017
Office launch in Dubai
April 2017
Top 10 in Seedstars Global Competition
May 2016
Seed Investment from ACT Venture Partners
February 2016
Office launches in Paris and Berlin
November 2015
Microsoft Solution Partner
September 2015
Startupbootcamp Accelerator Program
January 2015
First two customers
November 2014
Angel Investment by BUBA
April 2014
Idea was born